by Test

June 30, 2021

Long held beliefs include that digital art is disposable; it is temporary media. It is difficult to collect, let alone organize. Anyone can make a copy and therefore, clarity of ownership and provenance is unfeasible. Factually, these are now antiquated notions.  

Past problems in collecting digital artwork have been aptly solved by blockchain technology. We have entered a new era where Non Fungible Tokens are written permanently onto a de-centralized ledger; easy to collect and organize; and ownership and provenance is indisputably established, facilitating transactions ad infinitum. Among other innovations, NFTs allow the artist to participate in future sales royalties related to their work in perpetuity. Indeed, an NFT will likely be the first art on Mars.

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In 1967, Marshall McLuhan presciently declared that the medium is the message, foreseeing the Internet age as our planet became a global village. His philosophy is squarely at the heart of the current discussion surrounding NFTs. The medium, enabled by blockchain technology, serves as an extension of an artist’s voice. As collectors, we are now able to acquire digital artworks in a way that is actually easier to manage and conserve, on many levels. I’m eager to see the ways everyone will display their collection on walls, similar to paintings. Dynamic surfaces and screens allow so many imaginative ways to appreciate and experience art.